The Sales Development Representative is responsible for outbound calling activities, email, and following-up on inquiries from marketing campaigns. This role will gather key information to update the contact information in the SFDC system. The Sales Development Representative will identify opportunities that meet a minimum specified qualification criteria for “Sales Qualified Leads” and funnel them into the next stage of the sales cycle. Additionally, the Sales Development Representative may also participate in marketing campaigns focused primarily on outbound calling, developing and qualifying leads to move them through the sales process.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
•Identifies and qualifies new opportunities
•Build rapport with prospects and transition ‘cold’ inquiries over time into ‘warm’ responsive prospects.
•Provides qualified sales ready leads to the sales organization to further build account development/ penetration efforts.
•Maintains forecast and reports forecast to manager for lead progression.
•Enters pertinent prospect information into CRM. Updates and expands as interactions occur.
•Expands and enhances product knowledge through regularly scheduled training sessions.
•Supports marketing campaigns and promotional offers to help optimize revenue. Provides feedback to Marketing team and collaborates to improve quality of demand generation process.
•Nurtures leads over time and forwards to the Sales teams at the proper time for engagement. Follows a closed loop tracking process to manage leads from initial contact to Sales team hand off
•Attends Sales meetings/trainings as appropriate.
•Establishes and maintains strong relationships with the Sales teams they support; become a valued member of that sales team.
•May participate in other tasks or projects as assigned.
•Occasional travel may be required.
•A Bachelor’s Degree preferably in Business, Marketing or related field or equivalent combination of education and experience.
•Previous work experience in a sales or customer service oriented role preferred.
•Experience with sales automation tools a plus.