The primary functions of the Manager of Interactive Media are to develop strategy and oversee implementation of content for all digital channels, including web, intranet, review sites and social properties. The manager, interactive media is also responsible for consistent messaging and themes in all digital communications (content and advertising), as well as relevant cross-departmental initiatives to provide a cohesive plan for brand development and awareness for the system. Additionally, this position manages brand reputation by developing procedures and protocol for response team committee and develops methods for increasing positive reputation for the brand and individual franchisees.
-Define, plan and oversee implementation of all digital strategies for consumer and Franchise Development projects. Define strategy for existing and new web properties based on user interaction, research and usability tests to best position the brand in context;
-Align content strategy with corporate editorial calendar to ensure consistent messaging in digital/traditional marketing channels. Work with Manager, PR and Manager, Advertising to plan content for key advertising or company events and the distribution of earned media for both consumer and franchise development across digital properties;
-Work closely with Manager, Advertising & Digital Strategy to develop SEO plan, implement updates and develop KPIs and metrics to measure value of SEO tactics;
-Develop key metrics and implement tracking and measurement analytics into all programs to drive business and messaging decisions to optimize marketing activities, website content, navigation and user experience. Develop content for brand initiatives cross departmentally for consistent use across traditional and digital marketing platforms. -Identify new and potential technologies or interactive platforms to increase customer service, brand proliferation & development or school occupancy.
-Manage, maintain and continually improve the engagement and use of franchisee intranet sites and digital properties used to disseminate key operating procedures, purchase collateral, access marketing/advertising templates and execute local marketing and reputation campaigns.
-Oversee tactical performance of social marketing coordinators, graphic design/web designers for interactive media and measurement of interactive campaigns. Manage social customer service and online reputation process.
Participation Available to Regular Full-time Employees:
-Paid Time Off
-Company Paid Holidays
...and many more!
-Bachelor’s degree in marketing or related field required;
-Competency in all social platform admin sites, social media management dashboard sites and brand listening/monitoring software;
-5-7 years agency, client side or interactive media related experience required;
-1-3 year’s management experience preferred;
-Strong communication skills required including listening, probing, speaking, writing, presenting, researching and consulting/updating;
-Ability to Collaborate with others and lead teams;
-Needs influencing skills (influencing up and down the organization) and interpersonal skills;
-Require proven experience of Strategic Thinking and Project/Process Management (Managing multiple projects at the same time);
-Needs excellent time management and organizational skills;
-Strong attention to detail;
-Ability to take direction/feedback well;
-Desire to grow and learn.