The Franklin Fountain in Old City, Philadelphia is searching for a social media and press coordinator to join our team. With all interactions, we try to highlight our hand-made traditions, local, seasonal, and fair trade ingredients, as well our historic lens of interpretation. An ideal candidate would become familiar with our brands, schedule and craft engaging social media posts, and act as the primary liaison with traditional media outlets for 3(+) businesses/locations under The Franklin Fountain company umbrella (Shane Confectionery, The Franklin Fountain, The Franklin Ice Cream Bar, and satellite pop-ups).
This is a new position that we anticipate could grow with the company and the right person; one who’s willing to set up systems that best promote our products, events, and values.
+Promote products, events, & values through Twitter, Facebook, & Instagram platforms.
+Schedule & post content to at your discretion, based on business goals & discussion among co-workers.
+Respond to direct messages, comments, posts, & reviews.
+Create unique & engaging copy.
+Use & manage an existing photo library, and collaborate with in-house photographer.
+Accurately respond to media requests for photos, interviews, & other information.
+Maintain press contacts, info packets, & photos for 3+ businesses.
+Create & distribute press releases for new products, programs, & events.
+Field requests for TV/Film/Radio appearances & interviews.
+Creative & concise written & verbal communication skills.
+Ability to work onsite for 24 hours of your choice per week, within our office hours of 10a-6p Monday-Friday.
+Self-motivated & directed.
+6 months of professional social media copy-writing OR coursework experience specific to social media or press relations.
+Ability to move & communicate seamlessly across three (+) companies.
+Comfortable using Twitter, Facebook, & Instagram platforms for three (+) businesses.
+Comfortable responding to media requests for photos, interviews, & other information.
+Ability to climb four flights of stairs in 19th cent. buildings several times per day.
+Understands, promotes, & implements distinct company values, aesthetics, & goals through work.
To be considered for this position, we request applicants 1.) write mock copy promoting Shane Chocolate Works’ Incredi-bell for Shane Confectionery’s social media platforms. 2.) Send the above social media copy along with your resume and availability to firstname.lastname@example.org with the subject line “Job Application: Digital Content & Media Coordinator.”
The photo you will work from is available at TinyUrl.com/IncrediBell and info about the Incredibell in below. Please mock-up two posts, one appropriate for Instagram & one for Twitter, including any emojis & hashtags. To further inform your posts, we encourage the use of Shane’s website (ShaneCandies.com) and our existing social media platforms.
Info for mock posts:
Shane Chocolate Works Incredi-Bell: Bean-to-bar dark chocolate bell filled with vanilla marshmallows. Pouring heated milk over the bell melts the chocolate and releases the marshmallows (photo of the product available at TinyUrl.com/IncrediBell).